The potential client to create a hotel reservation would make their decision mainly based on the photography representing the business. As a hotel business, much of your visitors each year will be new customers who have randomly discovered your website or Social Media and base their decision mainly on your visual online presentation.
Surely, you want your business to stand out of all the others on the market, which means that you want to get higher in the competition and be the first destination for visitors and tourists in your town. After the price of the accommodation and food you offer, the next important element that a customer looks for is photography. Currently, people pay much more attention to the visuals than to anything else, when picking a place where to stay for a business trip or a holiday.
5 Reasons Why You Should Invest in Professional Photography For Your Hotel
Many hotel owners would assume that they could get their holiday camera or iPhone and snap the best images for a few minutes, then simply upload them themselves and expect hundreds of bookings in the next week. The reality shows the opposite, the differences between good and bad photography or good and bad representation – are enormous.
By using amateur and badly composed shots on your website all that could happen is for you to lose customers. Thus, it’s important to take professional pictures and avoid basic mistakes, such as inserting text over photos or taking photos of dirty rooms, or poorly lit rooms. The high-quality images could make a significant difference and bring impressions, views, likes, shares, and bookings. Below you will discover a list of reasons why investing in professional photography for your hotel can help your business grow.
Boost Your Appearance & Highlight Benefits
The new photographs for your website and online presence created by a professional photographer could help boost your appearance and also highlight the benefits you offer in your hotel. Showing the rooms and areas in your hotel in the best light possible is crucial for the success of your presentation. A client can change their decision from just a few bad photos and move on to the next hotel in town.
You do not only need images of your guest rooms but also images of the improvements in them, the latest TV screens, air-conditioning and the design and character of each space. Showing the rooms in luxury, cleanliness, order and with great attention to detail, will raise the points of your hotel. Furthermore, photographs of the restaurant or dining area will also show that these spaces are modern, well maintained and will be an advantage for guest who is not from the town or country and would otherwise waste time searching for where to eat.
Solo photoshoot by Paola & Santiago, Localgraphers in Medellin
Attract More Guests
Make sure there are some amazing shots of the gym, pool, hot tub, spa or parking will also bring up the character of your hotel and will make more guests choose your location. At the same time, if you happen to have a meeting space you can easily magnet more people’s attention who would like to make a booking in your hotel due to their business orientated trip. And last of all, don’t forget to include some local events or attractions – this always draws tourists to pick your hotel due to your friendly and helpful approach online.
Bachelorette photoshoot by Mariana, Localgrapher in Porto
Book Out Your Restaurant
If your hotel’s restaurant offers a wide range of foods and beverages, then it is a must to have a food photography shoot too. Photographing the delicious handcrafted meals with a phone camera won’t get you far. Hiring a professional photographer who will use his camera and special lighting for the setup is what will bring your guests down to the restaurant – to try all of the foods.
Sisters’ photoshoot by Bonny, Localgrapher in Bangkok
Get Ahead of Your Competition
In order to get ahead of your competition, you would need to have professional photographs for your hotel business. If you decide to ignore this part, then the guest will probably book one of your competitors instead. Good photos are the key to online bookings.
According to studies on TripAdvisor, travelers are 150% more engaged on listings with 20+ photos, then those with only a few photos. Great branding and marketing, along with the professional shots are what will lead you do efficient growth. Don’t forget to also update the images you use, because people would easily notice if you are using photos taken five years ago – also follow the trends and aesthetics of property photography.
Group photoshoot by Mila, Localgrapher in Marrakesh
Decision Making
Photography plays a very crucial role in the guest’s decision, if you have great looking images you will be getting more bookings. A traveler always spends more time looking at photographs then reading about the hotels and destinations. But if your photos are pixelated, dark or overexposed, if there are crowds of random people or details which do not appear good then you will be more likely building a reputation of a dishonest and unreliable hotel.
Solo photoshoot by Amelia, Localgrapher in Penang
Investing in professional photography for your hotel is a strategic decision that can significantly enhance your brand’s image and profitability. High-quality photos capture the essence of your property, attracting more guests and encouraging higher booking rates. They create a powerful first impression, showcase your amenities, and differentiate you from competitors.
Moreover, professional photography can boost your marketing efforts across various platforms, from your website to social media, driving engagement and conversion rates. Ultimately, this investment not only elevates your hotel’s visual appeal but also contributes to a superior guest experience, leading to increased customer satisfaction and loyalty.
Checklist for Your Hotel Photoshoot
Creating a detailed shot list for a hotel photoshoot can ensure all important areas and features are covered effectively. Here’s a comprehensive shot list to guide your photoshoot:
Exterior Shots
- Facade of the Hotel (Daytime)
- Facade of the Hotel (Nighttime with lighting)
- Main Entrance
- Driveway and Valet Area
- Surrounding Area (Nearby attractions, hotel surroundings)
Lobby and Reception
- Overall Lobby View
- Lobby from Different Angles
- Reception Desk with Staff
- Close-up of Reception Desk with Branding
- Lobby Details (Artworks, decor elements, lighting)
Rooms and Suites
Standard Room
- Overall View
- Bed Area
- Seating Area
- Bathroom
Deluxe Room
- Overall View
- Bed Area
- Seating Area
- Bathroom
Suite
- Living Room
- Bedroom
- Bathroom
- Kitchenette (if available)
- Balcony or Terrace
Amenities
Dining Areas
- Restaurant
- Bar
- Café
Conference Rooms
- Meeting Setup
- Empty Room Showcasing Space
Spa and Wellness
- Treatment Rooms
- Pool
- Gym
Outdoor Amenities
- Pool Area
- Garden
- Recreational Facilities (tennis courts, golf course)
Details and Decor
Interior Details
- Unique Decor Pieces
- Artwork and Sculptures
- Lighting Fixtures
Room Details
- Bed Linens and Pillows
- Bathroom Amenities
- Mini-Bar Setup
- Balcony Views
Staff and Service
Staff Interaction
- Concierge Service
- Housekeeping
- Waitstaff in Restaurant
Guest Services
- Room Service Delivery
- Spa Treatments in Action
Special Features
Events and Functions
- Wedding Setup
- Conference Setup
Unique Selling Points
- Signature Dishes from Restaurant
- Special Experiences (e.g., private beach dinner)
Lifestyle and Experience
- Families at the Pool
- Couples Dining
- Business Guests in Conference Rooms
Activities
- Spa Treatments
- Fitness Activities
- Local Tours or Experiences Offered by the Hotel
Seasonal Shots (if applicable)
- Holiday Decor (Christmas, Easter, etc.)
- Seasonal Events (Summer activities, winter scenes)
Miscellaneous
- Parking Area
- Valet Service
- Transportation Services (Shuttle service, hotel-branded vehicles)
Technical Details
- Ensure Well-lit Shots
- Use Both Wide-angle and Close-up Shots
- Capture Different Times of Day for Exterior and Pool Shots
This checklist should help ensure all important areas and features of the hotel are effectively captured during your hotel photoshoot.
Hotel Photoshoot Ideas from (not just) the most Beautiful Hotels around the Globe
Embarking on a hotel photoshoot journey across some of the world’s most beautiful hotels offers a unique opportunity to capture the essence of luxury, natural beauty, and architectural magnificence. From the romantic corners of Paris to the exotic jungles of Bali, each location provides a distinct and enchanting backdrop. These hotels not only offer unparalleled comfort and style but also create a canvas for unforgettable visual stories. Here are some inspiring hotel photoshoot ideas from some of the most stunning hotels around the globe, each with its unique charm and allure.
L'Hotel, Paris & Timeless Elegance
Capture the essence of Parisian chic by photographing in the luxurious rooms, featuring opulent decor and antique furnishings. Utilize the hotel’s lush courtyard garden for a serene and romantic atmosphere.
Hotel Breakers, Ohio & Coastal Glamour
Utilize your beachfront location for a sunrise or sunset shoot. Pair Victorian architecture with the natural beauty of the coast for a mix of historical charm and scenic views.
Z Ocean Hotel, Miami Beach & Modern Luxury
Highlight sleek, contemporary design with photoshoots in penthouse suites and private rooftop terraces. Capture vibrant city and ocean views for a luxurious feel.
Hotel Chantelle, New York & Rooftop Romance
Use your rooftop garden to create a chic, urban hotel photoshoot. Emphasize cityscape views and beautiful outdoor settings for a blend of greenery and urban vibes.
Hotel 1928, Texas & Classic Americana
Emphasize historical significance with a vintage-themed hotel photoshoot. Highlight restored decor and classic architecture to evoke nostalgia and charm.
Hotel Figueroa, Los Angeles & Bohemian Chic
Utilize eclectic decor and artistic vibes for a bohemian-chic hotel photoshoot. Focus on vibrant lobby areas, unique pool shapes, and richly decorated suites.
Hotel Monteleone, New Orleans & Southern Grandeur
Create dramatic, elegant photos using the famous Carousel Bar and ornate lobby. Grand chandeliers and revolving bars provide a touch of New Orleans charm.
Hotel Viking, Newport & Historic Elegance
Capture old-world charm with hotel photoshoots in stately ballrooms and beautiful outdoor gardens. Your hotel’s architecture can provide a regal backdrop for timeless portraits.
J House Greenwich, Connecticut & Contemporary Chic
Focus on modern, minimalist design elements for a sophisticated and stylish hotel photoshoot. Highlight clean lines and upscale decor.
Hotel Galvez, Galveston & Coastal Elegance
Use majestic seaside views and lush gardens for a romantic, ocean-themed photoshoot. The grand lobby and elegant exterior offer classic, glamorous shots.
Hotel Chelsea, New York & Artistic Legacy
Celebrate your hotel’s artistic history by incorporating bohemian decor and creative elements. Highlight eclectic rooms and hallways adorned with art.
Hotel Baker, St. Charles & Historic Luxury
Utilize riverfront locations and grand ballrooms for a luxurious, vintage-inspired hotel photoshoot. Opulent interiors and scenic views offer elegant backdrops.
The Plaza, New York & Classic New York Elegance
Capture timeless luxury by photographing opulent lobbies, grand ballrooms, and iconic settings like the Palm Court. Use gilded decor and chandeliers for sophistication
The Ritz, London & British Aristocracy
Highlight classic British charm with shoots in grand reception rooms and famous afternoon tea settings. Ornate interiors and regal furnishings exude historical grandeur.
The Beverly Hills Hotel, Los Angeles & Hollywood Glamour
Showcase iconic pink exteriors and lush gardens. Poolside cabanas and historic bungalows offer old Hollywood luxury.
Hotel de Glace, Quebec & Winter Wonderland
Use unique ice architecture for magical winter-themed hotel photoshoots. Ice sculptures and frozen decor create an ethereal, fairytale-like atmosphere.
Burj Al Arab, Dubai & Futuristic Opulence
Highlight futuristic and luxurious designs with shoots in lavish suites and stunning atriums. Top-floor views offer breathtaking Dubai skyline backdrops.
The Peninsula, Hong Kong & Modern Elegance
Capture sophisticated charm with panoramic city views and sleek interiors. Rooftop pools and helipads provide dynamic shooting locations.
Fairmont Banff Springs, Canada & Mountain Majesty
Utilize Rocky Mountain settings for grand hall and scenic outdoor space photos. Natural beauty enhances the majestic feel of your hotel.
The Taj Mahal Palace, Mumbai & Indian Royalty
Emphasize grandeur and historical significance with lavish interiors and stunning waterfront views. Create a regal atmosphere for opulent hotel photoshoots.
Château Frontenac, Quebec & Fairy Tale Castle Vibes
Use grand architecture and picturesque surroundings for castle-like photoshoots. Historic charm and elegant decor create fairy tale-like settings.
The Savoy, London & Art Deco Glamour
Highlight rich history and Art Deco style with luxurious suite and iconic bar shoots. Glamorous settings provide sophistication and elegance.
The Oberoi Udaivilas, Udaipur & Royal Palace Beauty
Capture stunning palace hotel beauty with intricate architecture and sprawling gardens. Lake views and mountain surroundings add to regal ambiance.
Hotel Santa Caterina, Amalfi Coast & Mediterranean Romance
Use Amalfi Coast views for romantic shoots. Terraces, gardens, and seaside locations provide Mediterranean luxury.
The Plaza Athénée, Paris & Parisian Chic
Highlight Parisian elegance with luxurious room shoots and red awning views. Eiffel Tower backdrops add romantic touches.
Four Seasons Bora Bora & Tropical Paradise
Capture tropical beauty with overwater bungalows and pristine beach shoots. Crystal-clear waters and lush surroundings offer perfect island escape backdrops.
The Gritti Palace, Venice & Venetian Grandeur
Use Grand Canal views and opulent interiors for old-world elegance. Venetian architecture provides historic and romantic settings for your hotel photoshoot.
Alila Villas Uluwatu, Bali & Modern Zen
Highlight serene, minimalist design with cliffside location shoots. Dramatic ocean views and sleek architecture create peaceful, zen-like atmospheres.
Aman Tokyo, Japan & Urban Oasis
Blend traditional Japanese aesthetics and modern luxury. Minimalist designs and panoramic city views create serene escapes within bustling metropolises. That’s what is Aman Tokyo all about and yours can be too!
La Mamounia, Marrakech & Moroccan Splendor
Embrace vibrant colors and intricate designs for exotic hotel photoshoots. Lush gardens and traditional decor create rich, captivating backdrops.
These stunning hotels each offer unique settings that can inspire a multitude of hotel photoshoot themes. Whether you’re aiming for modern luxury, historic grandeur, or artistic flair, these beautiful hotels around the globe provide the perfect backdrop for creating unforgettable images.
